Wednesday, 14 June 2017 01:30

Why is there such a huge focus on natural, organic products?

The words natural, pure and organic get thrown around a lot within the beauty industry, often creating a false sense of security in certain products and formulas which are anything but natural.

Many brands will emphasise these labels, but here at Natralus, we don’t just talk the talk.

In light of our Ultra Skin Repair Pure Hydrating Gels and Sprays, Intensive Skin Therapy Pure Moisturising Lotion and Soothing Skin Relief Hydrating Gels and Sprays receiving organic certification, we wanted to dedicate a blog post to the reasons why organic and natural products are in increasingly in the spotlight.

By choosing organic skin care, you are choosing to use products containing ingredients that complement the natural systems of your skin. Just as the nutrients from the food we eat are absorbed by our body, so too are the ingredients that come into contact with our skin - and that means the good and the bad. Despite this, people don’t seem to make the same connection between skin care and and health as they do with food and health. A growing understanding of how what we place on our skin is absorbed into the bloodstream has led to a surge in people’s interest in ‘organic’ skincare, but are they being misled by clever slogans and marketing campaigns, or are they truly investing in products which deliver the benefits of a natural approach?

Remember, a product can call itself organic if it has been formulated using natural ingredients, 70-95 percent of which are organic, but this is not the same as achieving an Australian Certified Organic status. Be wary of the validity of claims made on beauty packaging and delve a little deeper into the ingredient list and the logos accompanying them.

Product selection becomes even more important for those with sensitive skin, as choosing natural skincare is often a decision rooted in necessity before choice, with natural ingredients often being far less irritating than chemical alternatives. Those suffering from skin issues such as eczema and psoriasis can benefit from gentler ingredients that are kinder on the skin.

With a host of benefits, it seems obvious to us that the natural approach is the best approach. Beyond the health perks, organic farming benefits more than just the users of the produce it creates - it’s a whole lot better for the environment. Since organic farming isn’t dependant on harmful pesticides and oil-based fertilisers, the methods involved in production of organic food and cosmetics ingredients store more carbon in the soil and are ultimately more environmentally friendly.

Whether you’re strict about the products you purchase or not, remember that your skin is largest organ and it deserves the best!

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