Our Promise

Australian Made

Natralus Australia is an Australian owned and operated family business, based in South Australia. The young, dynamic company was launched in 2010, while our business roots and philosophy stem back to the early 1920’s when Grandfather Rowe was a respected Adelaide Pharmacist. He practised for over 50 years, creating and dispensing healthcare products that were successful and effective. This passion and knowledge were passed onto his son, who also spent most of this working life within the pharmaceutical industry.

Today, Grandson John Rowe is at the helm of the business; keeping alive his grandfather’s passion and commitment to creating a naturally useful product you can trust to care for yourself and the people you love. The objective is to touch many lives in a positive, caring way by having Natralus products available to the worldwide market. So, you get three generations of passion and knowledge being put into practice.

Natural Ingredients

We select the purest and natural ingredients that we can source from farms in Australia and other carefully chosen and reputable ingredients supply partners. Using these ingredients as the base of all our products, there is just no need to include petrochemicals parabens, mineral oils, sulphates or colour, to name only a few. This is how Natralus products care for even the most delicate skin.

When you choose Natralus skin-loving products for yourself, your family and friends, our extend the benefits of nature and the power of touch to protect and care for the people you love.

Product Safety

Our manufacturing facilities operate to the strictest local and international standards:

  • Certified to ISO9001 Quality Management Systems
  • Operates under the strict code of Good Manufacturing Practices (GMP22716)
  • Australian Certified Organic (Certification No: 11016
  • HACCP accredited
  • Independently audited and certified each year

With our own research and development department, formulation lab, manufacturing and packaging facilities, every Natralus product is a unique result of the inspiration and dedication of our in-house team. Our experts give you innovative natural formulas that feel better, perform and are better for you with proven results.


Natralus is 100% cruelty-free company, committed to creating products that are free from animal testing. Our Manufacturing and testing process are entirely free from animal testing, and we only source the purest natural ingredients, including ingredients from organic farming in Australia.

Keep your skin looking healthy and feeling good, naturally.